• More than 4 out of 5 U.S. adults read magazines.
• Magazine audience —including readership among younger adults—has remained
  strong over the past five years despite the growth of new media options.
• New data find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.”
• Magazines rank #1 out of 16 media for consumers having a positive impression of advertising.
• Print advertising, including magazines, intruded the least and was considered the most trustworthy.
• Magazine advertising is more trusted than advertising in other media, regardless of age.
• Consumers who use both magazine websites and their print counterparts overwhelmingly state that the printed magazine still has value.
• Magazines effectively deliver more than twice the number of advertising impressions as TV and six times the number of ad impressions as the internet.

Source: 2009/2010 Magazines: The Medium of Action - A Comprehensive Guide and Handbook www.magazine.org/advertising/handbook/Magazine_Handbook.aspx